WHY ANNUAL REPORTS ARE THE TREND IN A DESIGN AGENCY

Annual reports create a significant importance in the industry of design for various reasons. They too have an increasing trend that reflects the evolving role of design in business communication. Visual storytelling, Brand representation, digital transformation and information accessibility are some of the key reasons why annual reports are significant in the design industry.    […]

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THE CHRONICLES OF GRAPHIC DESIGN

Graphic design encompasses into a kaleidoscope of designs, each having an independent role and catering to different needs.  The word “Graphic” refers to any visual element, artwork or representation that conveys information, ideas or emotions through visual means.  “Design” on the other hand encompasses the idea of creating and planning something with a specific purpose […]

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THE SWITCH IN READING CULTURE; FICTION OR SELF-HELP BOOKS

Over the years these two genres have been on a zealous run towards thriving in the world of books. It’s a matter of settling on what we humans prefer. One can personally relate to people and problems, the other builds up our imagination. But what really accentuates the generation today from the two? In retrospect… […]

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