As Corporate Sustainability Reporting (CSR) cements its place in corporate affairs, it’s worth understanding what it involves and how companies large and small can benefit. Firstly, what is Corporate Sustainability? It is defined as “an approach aimed at creating long-term stakeholder value through the implementation of a business strategy that focuses on the ethical, social, […]
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The Optima Design profile states “All it takes is a revolutionary idea…” Call us design revolutionaries if you will. Our mandate is to create audaciously bold work that makes our clients’ products rise above the others. Striving to be revolutionary time after time means being fully open to change, fresh ideas and daring ways of doing […]
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The universally accepted definition of an annual report is as follows: ‘An annual report is a comprehensive report on a company’s activities throughout the preceding year. Annual reports are intended to give shareholders and other interested people information about the company’s activities and financial performance.’ The earliest example of a published annual report is thought to be that of an American company, U.S. Steel […]
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In today’s business world there are many charismatic communicators who present their ideas with flair and persuasion. Steve Jobs, Anthony Robbins, Sheryl Sandburg, Oprah Winfrey, Ellen de Generes are among great contemporary communicators who can turn their prospects into customers and going one step further, even turn them into evangelists. In the presence of such […]
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More often than not, organisations concentrate on gaining new business and finding new contacts. But, in fact, equal or more time should be spend on retaining the existing client base. In general long standing clients will cost you significantly less than the process of gaining new ones. A repeat client can be an ambassador for your […]
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‘The key to successful leadership today is influence, not authority’ – Ken Blanchard In today’s context, business decisions are always taken based on how influential you can be in the market. If you are a good influencer – then there you go, the business is under your belt. So, How well are you influencing the […]
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Entrepreneurs are an exceptional group of individuals. They think differently, act differently, achieve differently. They are their own bosses. They create their own identity. Their mindset and habits on a daily basis can become very interesting. This unique set of people get ideas that straddle the line between insanity and genius. “Entrepreneurship is neither a […]
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Research shows that people no longer simply buy products and services based on brand, price and how good the offerings are. No matter how well the product is showcased, when a customer makes a purchase these plain facts aren’t of sole or great significance. A customer’s decision-making course goes far beyond the rational thought process; […]
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We do this amazing thing called ‘Design’ using a team full of creative minds whose sole aim is to make this world a more colorful place. Do you know what Design does to us? It makes us Crazy. It makes us go Wild. At Optima Designs, we don’t just work, we’re passionate about our work. […]
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‘Champions are not the ones who always win races – champions are the ones who get out there and try. And try harder the next time. And even harder the next time. ‘Champion’ is a state of mind. They are devoted. They compete to beat themselves as much if not more than they compete to […]
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