Thoughts on Creativity: Innovate or Stagnate?

The Optima Design profile states “All it takes is a revolutionary idea…” Call us design revolutionaries if you will. Our mandate is to create audaciously bold work that makes our clients’ products rise above the others.  Striving to be revolutionary time after time means being fully open to change, fresh ideas and daring ways of doing […]

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The Annual Report has Come of Age

The universally accepted definition of an annual report is as follows: ‘An annual report is a comprehensive report on a company’s activities throughout the preceding year. Annual reports are intended to give shareholders and other interested people information about the company’s activities and financial performance.’ The earliest example of a published annual report is thought to be that of an American company, U.S. Steel […]

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It’s Time to Influence your Stakeholders

‘The key to successful leadership today is influence, not authority’ – Ken Blanchard In today’s context, business decisions are always taken based on how influential you can be in the market. If you are a good influencer – then there you go, the business is under your belt. So, How well are you influencing the […]

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