Optima Designs is a dynamic, award-winning design and print agency that creates unique designs that are above par in quality and creativity. Supported by an enthusiastic and knowledgeable team of professionals with a long- standing track record in the industry, we cater to an outstanding and diverse client portfolio for their varied design requirements. Our range of services include Annual Reports, all aspects of financial reporting, graphic design, portfolio, book, poster, brochure and other design and print capabilities.

Some of our key award-winning clients include: Union Bank, Amana Bank, Mercantile Investments, People’s Insurance, First Capital, People’s Insurance, HNB Finance, Sarvodaya Development Finance, Talawakelle Tea Estates, Kelani Valley Plantations, Hayleys Advantis, Lanka Clear, Lanka Hospitals  and many other top of mind brands and companies.

Friendly Service
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Most Friendly Service

The great thing about Annual Reports in particular is that they happen like clockwork every year. This means we get to keep in touch with repeat clients throughout the year and that’s is how solid relationships are built. It’s not just friendly service we are known for, but reliability, punctuality, discretion and of course unsurpassed quality.

Experts in the Field
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Experts in the Field

We know our stuff inside out and back to front because some of our senior team members have been doing what they do for decades. Our collaborative expertise covers the advertising, publishing, printing and graphics industries. In addition we have a strong skill base in business strategy and development, marketing and public relations.

Mind Boggling Creativity
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Mind Boggling Creativity

Creativity and contemporary artistry lie at the core of our operations. Our design team stays on top of the latest trends in design and print including eco-friendly products and techniques. We aim to produce innovative, one of a kind designs each time we take on a project.

An Award winning Team
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An Award Winning Team

The taste of success is addictive! The more award-winning Annual Reports we produce, the further we push ourselves to raise the bar on behalf of our clients. Their success is ours and we take pride in being able to transform their vision into gold, silver and bronze prize-worthy products.

Meet the Optima Team

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Lilamani Benson

Chairman

Lilamani Benson, Chairman and joint owner of Optima Designs, was the Founder/CEO of Lowe LDB Advertising Agency which she headed for some 23 years.

She is an experienced ad strategist and creative director and was personally responsible for creating intrusive positioning and utterly memorable communications campaigns that carved dominant market share for her clients’ brands.

Lilamani possesses a rare combination of skill and talent across the spectrum – writer, client relationship manager, brand builder, visualizer, conceptualist, film maker… and nowadays, painter.

She began her advertising career at Grants Group where she went on to simultaneously hold the post of Account Director and Creative Director of the Company’s star brand portfolio.  Thereafter she took on the role of Creative Director at J Walter Thompson, one of the first multinationals to set up in Sri Lanka, where she progressed to Agency Head. Eventually she was approached by the Interpublic Group of New York to launch the Lowe Lintas brand in Sri Lanka to principally lead brand development and communications for its major Client Unilever.

Under her leadership the Lowe Lintas Ad Agency grew in leaps and bounds to become a highly successful and much awarded entity handling a wide spectrum of business and creating some unforgettable campaigns and top brands. Most significantly a great many talented young people grew in strength and stature under her mentoring and they remember their time with her at Lowe LDB with immense warmth and passion.

Nowadays Lilamani is retired from that business and pursues a more leisurely pace. She is currently lead strategic and creative consultant on select projects at Optima.

Lilamani has won an early Zonta Award for Advertising and in 2016 the ‘Inspirational Woman of the Year’ award presented by Women in Management and IFC.

 

 

 

Anjum Cader

Managing Director/ CEO

Anjum co-founded Optima Designs Pvt. Limited in 2013 as a one-stop-shop combining all of the areas of expertise she had previously been involved with – banking, marketing, design and  print. Prior to starting her own business, she spent 8 years at Copyline Pvt Ltd, Sri Lanka’s pioneering Annual Report design and print business and as CEO from 2010 was responsible for doubling their local client portfolio and producing the most number of Annual Reports in the company’s 20 year history.

Anjum started her career at  Commercial Bank of Ceylon Ltd and after 5 years moved to the National Development Bank PLC (NDB) where as Manager Marketing she spent another 9 years marketing financial services. She received a BSc in Business from New Hampshire College, NH, USA and a MBA from the Postgraduate Institute of Management (PIM) Sri Jayawardenepura.

Dilukshi Fernando

Creative Director

With over 10 years of experience, Dilukshi is all about design. Chasing the next big idea, her enthusiasm for pushing the limits of creativity has not only resulted in some hilarious stories but also the production of some of the most innovative annual reports in Sri Lanka.

Renata Daniels

Head of Projects

CIM qualified Renata has been part of the industry for over 10 years and is often the calm one when found at the eye of the storm. Gracious and undaunted, she ensures that each Optima project is timed and delivered to perfection.

Madawa Chandraratne

Head of Studio

As the Head of Studio,  Madawa supervises and monitors the layout design aspect of the design process and ensures that all Optima outputs, whether printed or digital, are produced to the highest quality standards. With over 20 years of hands on experience in page design and printing, Madawa has the technical expertise and industry knowledge to coordinate between Optima’s design and layout teams as well as external printing services providers to ensure Optima products retain their unique design elements and vibrant colours that are the Optima trademark.

Anu Perera

Head of Projects

Anu has been responsible for marketing Optima Designs as a top-end design house, building a six-figure client portfolio of over 15 clients in the first year of operations. He pitches for over 40 new clients annually and manages a product portfolio of annual reports, coffee table books, websites, profiles, advertisements and other corporate communication products. Needless to say, Anu possesses superior negotiation skills and experience dealing with corporate clients. The ability to strike up a rapport with any client is his superpower while good music and great coffee ensure that every project he takes on is followed through with impeccable detail.

Dilshani Samaraweera

Senior Writer

Dilshani has a background in print journalism, having worked at three leading news organisations as an English print journalist and sub editor over a period of 14 years. Armed with a MBA  from Sri Jayewardenepura University, an English teaching certificate, qualification in Company Secretarial Practice and training in GRI and Integrated Reporting, she ensures Optima’s corporate content maintains the highest levels of  international professional standards.

Nurani Malmeewala

Manager - Accounts

Nurani is Optima’s hidden dynamo with a hand in all aspects of the business from finances, human resource management to administration. She ensures the cash flows across the production process on time, and in required quantities to facilitate smooth business operations,  while also balancing the books and the many administrative requirements between the different departments.  With over 15 years as an accountant and administrator, she is both qualified and skilled at multi-tasking and diplomacy.

Award-winning Products

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Optima clients have been recognized with many Gold Awards, Silver Awards, Bronze Awards and Compliance Awards for their respective Annual Reports (AR) produced with us. We are delighted to be a significant part of their achievements.

Gold

Talawakelle Plantations – 2018

Kelani Valley Plantations – 2018

Lanka Hospitals – 2018

Hayleys Advantis – 2018

Lanka Clear – 2018

Sarvodaya Development Finance – 2018

Tea Estates PLC – 2018

LankaClear (Pvt) Limited – 2018

Hayleys Advantis Limited – 2018

Alumex PLC – 2018

Talawakelle Tea Estates PLC – 2017

LankaClear (Pvt) Limited – 2017

Hayleys Advantis Limited – 2016

People’s Leasing & Finance PLC – 2016

The Ceylon Chamber of Commerce – 2016

Silver

  First Capital – 2018

Mercantile Investments – 2018

Abans PLC – 2018

Kelani Valley Plantations – 2018

Sarvodaya Development Finance Limited – 2018

The Lanka Hospitals Corporation PLC – 2018

Resus Energy PLC – 2017

Sarvodaya Development Finance Limited – 2017

Kelani Valley Plantations PLC – 2016

The Lanka Hospitals Corporation PLC – 2015

Bronze

JAT Holdings (Pvt) Limited – 2018

People’s Insurance PLC – 2018

Sathosa Motors PLC – 2017

Trans Asia Hotels PLC – 2017

Asian Hotels and Properties PLC – 2016

Credit Information Bureau of Sri Lanka – 2015

Let’s get your Annual Report project started!

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